Leading Through
The Threshold.
Make Confident
Decisions
At Every
Boundaries
Break Limits
Build
Sustainable
Futures
The hardest problems don't arrive with clear solutions. We work alongside senior leaders to find clarity in ambiguity, structure in complexity, and the capability to act on what matters with confidence.
The hardest problems don't arrive with clear solutions. We work alongside senior leaders to find clarity in ambiguity, structure in complexity, and the capability to act on what matters with confidence.
Who we've worked with
Liminal Design Office was founded to fill the critical gap between strategic intent and operational execution.
We exist to help senior leaders navigate the ambiguity of transformation with confidence, clarity, and capability.
What we
offer
What we
offer
What we
offer
Most transformation programmes fail not because the strategy was wrong, but because the organisation wasn't built to carry it. We work with senior leaders to redesign the structures, practices, and behaviours that make change stick — and we stay until it does.
Most transformation programmes fail not because the strategy was wrong, but because the organisation wasn't built to carry it. We work with senior leaders to redesign the structures, practices, and behaviours that make change stick — and we stay until it does.
Most transformation programmes fail not because the strategy was wrong, but because the organisation wasn't built to carry it. We work with senior leaders to redesign the structures, practices, and behaviours that make change stick — and we stay until it does.
Transformation without governance creates risk. Governance without design creates bureaucracy. We work with senior leaders to build the frameworks that enable confident decision-making, clear accountability, and responsible transformation — structures that liberate rather than constrain.
Transformation without governance creates risk. Governance without design creates bureaucracy. We work with senior leaders to build the frameworks that enable confident decision-making, clear accountability, and responsible transformation — structures that liberate rather than constrain.
Transformation without governance creates risk. Governance without design creates bureaucracy. We work with senior leaders to build the frameworks that enable confident decision-making, clear accountability, and responsible transformation — structures that liberate rather than constrain.
The decisions you make today will define your organisation for the next decade — but most planning horizons don't stretch beyond the next eighteen months. We help senior leaders develop the foresight capability and scenario thinking to act boldly in the present with confidence about what's coming.
The decisions you make today will define your organisation for the next decade — but most planning horizons don't stretch beyond the next eighteen months. We help senior leaders develop the foresight capability and scenario thinking to act boldly in the present with confidence about what's coming.
The decisions you make today will define your organisation for the next decade — but most planning horizons don't stretch beyond the next eighteen months. We help senior leaders develop the foresight capability and scenario thinking to act boldly in the present with confidence about what's coming.
Bringing in external support solves the immediate problem. Building internal capability solves the next ten. We develop the leadership practices, team skills, and organisational habits that mean you need us less over time — not more.
Bringing in external support solves the immediate problem. Building internal capability solves the next ten. We develop the leadership practices, team skills, and organisational habits that mean you need us less over time — not more.
Bringing in external support solves the immediate problem. Building internal capability solves the next ten. We develop the leadership practices, team skills, and organisational habits that mean you need us less over time — not more.
Our selected
work
Our selected
work
Our selected
work
How we
work
How we
work
How we
work
Frame
We diagnose before we prescribe. Understanding your organisation's context, history, and the real nature of the challenge — not just the presenting problem — is where the most valuable work happens. You get a clear articulation of what's actually at stake and where the effort needs to focus.
01
Frame
01
We diagnose before we prescribe. Understanding your organisation's context, history, and the real nature of the challenge — not just the presenting problem — is where the most valuable work happens. You get a clear articulation of what's actually at stake and where the effort needs to focus.
Frame
We diagnose before we prescribe. Understanding your organisation's context, history, and the real nature of the challenge — not just the presenting problem — is where the most valuable work happens. You get a clear articulation of what's actually at stake and where the effort needs to focus.
01
Explore
We go where most advisors don't. We map the systems, surface the tensions, and engage the stakeholders that hold the real picture — building the evidence base that makes everything that follows credible and actionable.
02
Explore
02
We go where most advisors don't. We map the systems, surface the tensions, and engage the stakeholders that hold the real picture — building the evidence base that makes everything that follows credible and actionable.
Explore
We go where most advisors don't. We map the systems, surface the tensions, and engage the stakeholders that hold the real picture — building the evidence base that makes everything that follows credible and actionable.
02
Design
We bring a point of view. Drawing on deep experience across transformation, governance, and futures, we develop strategies, frameworks, and interventions that are purposeful, practical, and built for your specific context — not adapted from a generic playbook.
03
Design
03
We bring a point of view. Drawing on deep experience across transformation, governance, and futures, we develop strategies, frameworks, and interventions that are purposeful, practical, and built for your specific context — not adapted from a generic playbook.
Design
We bring a point of view. Drawing on deep experience across transformation, governance, and futures, we develop strategies, frameworks, and interventions that are purposeful, practical, and built for your specific context — not adapted from a generic playbook.
03
Deliver
We stay for the hard part. Implementation is where most engagements fall short. We work alongside your teams to embed what we've designed, build the internal capability to sustain it, and make sure the change is real — not just documented.
04
Deliver
04
We stay for the hard part. Implementation is where most engagements fall short. We work alongside your teams to embed what we've designed, build the internal capability to sustain it, and make sure the change is real — not just documented.
Deliver
We stay for the hard part. Implementation is where most engagements fall short. We work alongside your teams to embed what we've designed, build the internal capability to sustain it, and make sure the change is real — not just documented.
04
How clients
feel
How clients
feel
How clients
feel
Roger Rohatgi
Global VP Design, BP
Martin is one of those rare people who can step into complex, sometimes overwhelming environments and bring a sense of calm and clarity. When our team faced a major organizational shift, Martin was a steadying force. He helped us redefine our design strategy in a way that aligned with the broader business goals, while also ensuring the team felt supported and motivated.
Daryl Edwards
Partner in Management Consulting
Martin led the sales, marketing and product management workstreams on a major change programme at a leading UK telco/media company. Combining his skills in customer experience and organisation design, and working with senior client stakeholders, Martin designed and implemented a customer focused organisation in which the different moving parts across sales, marketing, product management and customer experience dovetailed seamlessly.
Paola Miani
Head of Design Strategy, LBG
Martin's passion about Design and how it could help organisations at strategic level was truly inspirational. As the Interim Design Director he worked closely with me and the rest of his leadership team to define priorities and a roadmap that help us remain resilient during times of organisational change.
Roger Rohatgi
Global VP Design, BP
Martin is one of those rare people who can step into complex, sometimes overwhelming environments and bring a sense of calm and clarity. When our team faced a major organizational shift, Martin was a steadying force. He helped us redefine our design strategy in a way that aligned with the broader business goals, while also ensuring the team felt supported and motivated.
Daryl Edwards
Partner in Management Consulting
Martin led the sales, marketing and product management workstreams on a major change programme at a leading UK telco/media company. Combining his skills in customer experience and organisation design, and working with senior client stakeholders, Martin designed and implemented a customer focused organisation in which the different moving parts across sales, marketing, product management and customer experience dovetailed seamlessly.
Paola Miani
Head of Design Strategy, LBG
Martin's passion about Design and how it could help organisations at strategic level was truly inspirational. As the Interim Design Director he worked closely with me and the rest of his leadership team to define priorities and a roadmap that help us remain resilient during times of organisational change.
Roger Rohatgi
Global VP Design, BP
Martin is one of those rare people who can step into complex, sometimes overwhelming environments and bring a sense of calm and clarity. When our team faced a major organizational shift, Martin was a steadying force. He helped us redefine our design strategy in a way that aligned with the broader business goals, while also ensuring the team felt supported and motivated.
Daryl Edwards
Partner in Management Consulting
Martin led the sales, marketing and product management workstreams on a major change programme at a leading UK telco/media company. Combining his skills in customer experience and organisation design, and working with senior client stakeholders, Martin designed and implemented a customer focused organisation in which the different moving parts across sales, marketing, product management and customer experience dovetailed seamlessly.
Paola Miani
Head of Design Strategy, LBG
Martin's passion about Design and how it could help organisations at strategic level was truly inspirational. As the Interim Design Director he worked closely with me and the rest of his leadership team to define priorities and a roadmap that help us remain resilient during times of organisational change.
Who do you typically work with in an organisation?
How do you structure and price engagements>
What industries do you work with?
What do you mean by 'by Design'?
How do you staff projects?
What’s the first step to working with you?
Who do you typically work with in an organisation?
How do you structure and price engagements>
What industries do you work with?
What do you mean by 'by Design'?
How do you staff projects?
What’s the first step to working with you?
Who do you typically work with in an organisation?
How do you structure and price engagements>
What industries do you work with?
What do you mean by 'by Design'?
How do you staff projects?
What’s the first step to working with you?
Contact us and let's
start a conversation
Contact us and let's
start a conversation
Contact us and let's
start a conversation
Whether you're navigating transformation, building capability, or preparing for future challenges, we're here to help.
Reach out to discuss your specific context and explore how we might work together.